It was George Ford who began
Fordís success story when he moved from his home in the West Country to Oakham
in Rutland. For the first five years he worked as an upholsterer for John Royce
whose premises were on Church Street. Five years later George decided to branch
out on his own using his skills as an upholsterer together with French Polishing
and Cabinet Making. Originally operating from his home in Penn Street it was
not until the family moved to Church Street that George built his first shop.
Over the course of time the business expanded to include house removals and
storage, also funeral services, both of which used horse drawn wagons.
Georgeís wife and four sons
continued to run the business after his death in 1914 and in 1953 the business
passed to Heugh Ford. Heughís daughter Rosemary and son-in-law John White
joined the business in 1955. During this time many buildings were bought in
Church Street as the business continued to expand.
In 1967 the current glass fronted shop was
built on the site of the original cottage and shop and the now well established business
offered a wide range of products and services.
Today, Fordís is run by Rosemaryís son,
Robert White, and daughter, Sue Green, and employs in excess of 30 staff
including Robertís son, Richard. These three being the directors of Fordís of
In recent time major construction works have
provided new offices and a stockroom and enabled expansion of the toy and housewares departments.
Together with a wide range of toys and
housewares, Fordís also offers lingerie, menswear, beds and bedding and a
substantial china and gift department, offering gifts and collectables to
suit every occasion. With the addition of an increasingly
popular gift wrapping service together with the in-store Toymaster Saving Club,
Ford's remain dedicated to providing a first class service for their customers. Fordís continues to provide a funeral service.
Fordís staff are highly trained and often
become experts in their own departments, being able to provide customers with
specialist advice and support. Being part of a buying consortium and including
staff in the buying process has contributed to Fordís ability to understand
market trends and enables the company to keep its finger on the pulse whilst
remaining highly competitive.
Fordís of Oakham recognise that customer
satisfaction is key to their success and take great satisfaction in building up
good relationships with their customers which is why people return again and